20 years ago, Lauricella Construction Corporation was a very successful family-owned, third-generation general contractor based in Louisiana.  Like other progressive companies, our continuing goal was to always build market share.

To achieve this goal, we tried every type of advertising available, including multiple yellow page ads, television, radio, newspaper, bus benches, high school sponsorships and more.  The results were always similar.  We’d run an ad… get a few calls… and then the calls would stop.  We found… as you probably have… that by the time potential customers needed our service, they had forgotten how to get in touch with us.  We knew they could go to the yellow pages to find our phone number, but we also knew they’d find our competitors in the same directory.  The inability of customers to remember our phone number was a major obstacle to our building a truly successful marketing and advertising effort. We had no "edge" over our competitors.

We needed a way to have people remember not only our name, but also how to find us.  At the same time, we needed to keep our customers away from our competitors. Rather than re-inventing the advertising wheel, we realized that the solution was to find a vanity telephone number that could easily be remembered.  We knew of the success of the 1-800-FLOWERS phenomenon, so we set out to find an industry-appropriate vanity number just as memorable for our market.

In 1986, we acquired the vanity number, 1-800-REPAIRS, and began including it in the ads we were already running. The results were immediate… and remarkable.  Simply using 1-800-REPAIRS increased our call volume dramatically.

Being a local family business, we chose not to create a national company using the power of the 1-800-REPAIRS brand until last year.  What changed our mind was the response we received to the initial website we created at 1-800-REPAIRS.COM.  This website generated customer requests for every kind of repair imaginable… especially for home and automotive repairs.  This nationwide demand… without any marketing effort… has encouraged us to plan an expansion into all markets of the United States.

Our company today is carefully selecting ONLY service and repair companies that we feel are the “cream of the crop”… companies we can trust to perform quality work for 1-800-REPAIRS callers.  These “Certified” 1-800-REPAIRS service companies are being granted Exclusive Areas in their trades.

If you’re interested in joining the growing national family of Certified 1-800-REPAIRS service providers, and if your company can meet the highest standards in the industry, contact us today.  With the combined cross-marketing efforts of service providers nationwide, we’ll build the brand, strengthen your market position and truly make 1-800-REPAIRS “America’s Repair Number.”

Kerry Lauricella
Founder, 1-800-REPAIRS